About Oakley

Oakley Brand Overview

Oakley blends science and art to redefine product categories by rejecting the constraints of conventional ideas. The company is recognized as one of the most coveted brands in performance technology and fashion. Its icon is embraced by the global culture of sport competitors who define their own lifestyle — the world-class athletes who exceed the limits of possibility. In its devotion to these athletes, Oakley does the same.

Oakley Technology

Striving to redefine the limits of possibility, Oakley has been awarded more than 575 patents worldwide. The authenticity of Oakley invention is backed by state-of-the-art research and production facilities. Ideas enter the virtual world of CAD/CAM engineering. They take shape as prototypes, built in 16-micron layers of vaporized polymers that solidify in electromagnetic radiation. Progressive builds are tested with spectropho­tometers, impact accelerators and environmental simulation chambers. Only then are new inventions ready to be field tested by the world’s top athletes.

Technologies that reinvent performance in core sport categories transcend to the general public with innovations that serve all, from the most rebellious to the most discriminating. In addition, aggressive design technologies are matched with the best materials available to produce critical gear for occupational and military applications. As with all research and development categories, this leads to crossover of performance innovations to the general public.

Oakley Product Categories

Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping those solutions in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the company’s array of product categories.


As the undisputed leader in performance eyewear, Oakley continues to advance sport technology and redefine the lifestyle market with patented optical innovations. Numerous patents have been awarded to the inventions behind the company’s High Definition Optics® (HDO®). HDO® virtually eliminates the problems of ordinary lenses, including distortion that bends light (so objects aren’t really where they appear to be) and optical flaws that magnify images in the manner of prescription lenses made for somebody else.

Eyewear is our passion. Some may say we’re obsessed and that’s okay. Since 1978, Oakley has led the way in maximizing lens style and technical performance. Right now, it’s only getting better for you. Oakley polarized lenses are engineered with a liquid infusion process that bonds the polarizing filter at the molecular level, eliminating the haze and distortion found in conventional technologies. Below are seven exclusive Oakley technologies that put our polarized lenses at the top of the game. We make the difference, and you reap the benefits when you strap a pair of Oakley’s on your head.

  • High Definition Optics® (HDO®) – All Oakley polarized lenses utilize HDO®, a collection of technologies that include patented innovations for unbeatable optical clarity and performance.
  • Axis of Polarization – The orientation of the polarizing filter is critical for performance, so Oakley polarized lenses maintain the uncompromising precision of EN1836 standards.
  • Infusion Molding – Our lens material bonds to the polarizing filter at the molecular level to eliminate haze and distortion.
  • Lens Colors – You can match your optics to your environment by choosing from a spectrum of optional lens tints.
  • Polarized Emission – This measure of polarization efficiency exceeds 99% in Oakley polarized lenses, a performance level unsurpassed in the industry.
  • Impact Resistance – Oakley performance eyewear meets all impact resistance standards of the American National Standards Institute.
  • Hydrophobic™ – Oakley Hydrophobic technology helps keep vision clear and sharp by preventing water buildup and repelling oils and contaminants.

Prescription Eyewear

Oakley offers a comprehensive line of ophthalmic-specific frames and corrective sun lenses that are recognized as some of the best prescription optics available. Full service labs in the U.S., Europe and Asia bring the world's best optics technologies to local markets. The company’s prescription lenses are offered in a full spectrum of colors, polarization options and performance coatings. Technologies include metal frames with shape memory; Color Inherence for lenses that never fade; OAKLEY ACTIVATED BY TRANSITIONS™ SOLFX™ lenses that darken and lighten automatically; the world’s first true interchangeable prescription lens; and the Oakley Rx system that maps light rays in a 3D grid to achieve precise coordination between the eye and the entire lens surface.


Sports categories that rely on Oakley goggle technology include motocross, snowboarding, skiing, BMX and mountain biking. Launched in 2006, OAKLEY STOCKHOLM™ was created specifically to offer women the ultimate in goggle performance technology. The company’s 3D cranial geometry ensures a precise fit, and innovations such as ram-air surge ports provide fog-cutting airflow that is augmented with F3 anti-fog coating. Optically correct Oakley goggle lenses are engineered to maximize peripheral and downward vision while optimizing impact protection. In addition, a legacy of decades in motocross has resulted in the most optically advanced tear-off system in the industry.

Oakley, Inc. Retail Platforms

Bright Eyes Sunglasses

Bright Eyes Sunglasses, established in 1985, is one of Australia’s largest and fastest growing multi-branded sunglass specialty retail chains. Featuring a wide selection of the world’s most recognized brands and related accessories, Bright Eyes’ chain of nearly 140 stores offers a selection capable of meeting the most discriminating consumer’s needs – from pure sport to high fashion.

Oakley Stores and Oakley Vaults

Oakley Stores and Oakley Vaults Offering the widest inventory of Oakley inventions, Oakley Stores features a full selection of the company’s sunglasses, goggles, prescription eyewear, apparel, footwear, watches, and accessories. Oakley Stores give consumers a unique opportunity to view the latest generations of Oakley performance products through innovative product presentation, graphics, audio and visual elements. Additionally, the company operates Oakley Vaults, an outlet store concept, which features discontinued and excess seasonal Oakley-branded merchandise in addition to newer products priced at full retail.

The Optical Shop of Aspen

Headquartered in Aliso Viejo, CA, The Optical Shop of Aspen was founded in 1970 by Larry Sands who sought to define eyewear as a high-end fashion accessory. The Optical Shop of Aspen stocks its stores with innovative, high-end labels such as Cartier, Chanel, Christian Dior, Chrome Hearts, Oakley, Oliver Peoples and Paul Smith. Oakley, Inc. acquired privately held OSA Holding, Inc. and its wholly owned subsidiary, The Optical Shop of Aspen (OSA), the company’s luxury retail division. For more information on OSA’s retail stores and eyewear collections, please visit Our Website.